Moravian Gallery | ART DESIGN FASHION

The Museum of Applied Arts at the Moravian Gallery in Brno has undergone a remarkable transformation with its new concept, “ART DESIGN FASHION”.  This innovative approach expands the Museum's focus to include not only design but also fashion and the intersection of design and art. Visitors can explore a permanent collection, temporary exhibitions, and new facilities designed by prominent Czech artists, designers and architects.


Living Exhibitions

Today, the Museum of Applied Arts transcends its role as a static memory institution, evolving into a dynamic force within the market mechanism. It emphasizes the public aspect of museum work while cultivating the aesthetic criteria of a diverse audience through artistic design collections. The museum hosts accompanying programs, such as concerts, screenings, and conferences, all within its attractive spaces.

Collaborating with leading artists, the Moravian Gallery has meticulously curated the Museum of Applied Arts, with every piece of furniture, lighting, and wallpaper crafted by Czech designers and companies using local materials.


Unique Exhibition Space

The museum addresses its collection repository by introducing a unique division of space, featuring floor-to-ceiling display cases, enhancing research activities and visitor engagement.

The ground floor of the museum hosts pop art exhibitions, events, student activities, and small-scale projects. 

At the very entrance, the Designshop by Eva Eisler offers works by renowned artists and companies, leading to the grand hall and the adjacent Respirium. Designed by David Karásek, The Respirium facilitates a smooth transition from the museum's interior to the terrace, providing a versatile relaxation area that can adapt to various configurations, from a café to an event room or workshop space. 

The grand hall leads to the ART DESIGN FASHION exhibition, seamlessly continuing on the first floor. The second floor showcases leading Czech artists and their impressive projects, further enhancing the museum's credibility. These spaces are connected both spatially and thematically, offering a cohesive experience.

An inviting and airy tour experience is achieved, with new walkways connecting its floors, designed by the Olgoj Chorchoj architectural and design studio. The walkways utilize previously unused vertical spaces under skylights, creating ideal locations for site-specific installations.

The unique DESIGNLAB laboratory on the third floor allows visitors to engage in creative activities, including patchwork, clothing creation, and fashion accessory crafting using cutting-edge technology. 


ART DESIGN FASHION

The centerpiece of the museum, "ART DESIGN FASHION", presents the most intriguing works in design, fashion, and art spanning the last thirty years. Within the renovated museum, an open repository showcases glass, ceramics, and porcelain, offering visitors insights into the development and utilization of mass-produced objects, as well as artist-designed pieces.

Notable installations, such as Krištof Kintera's "THE DEMON OF GROWTH", bring attention to the contemporary issue of hoarding, while the "BLACK & LIGHT DEPOT" introduces an immersive glass repository designed by Maxim Velčovský and Radek Wohlmuth, with architectural contributions from edit! studio. The concept employs a striking contrast between black and white, with ceramics symbolizing solidity and glass providing transparency.

For those in need of refreshment, "CAFÉ ROBOT" offers coffee prepared with elegance, complete with personalized portraits in the foam. Designed by architect Marek Štěpán, the café draws inspiration from Kubrick's iconic Space Odyssey film.

Lastly, "THE CLOUD", an interactive floating object above the museum's terrace, adds an engaging dimension to the space, changing colors, producing sounds, and responding to external stimuli. This captivating installation alludes to the surrealists and the works of painter Josef Šíma, transforming the terrace into an iconic gathering place for social events.


In summary, the Museum of Applied Arts at the Moravian Gallery in Brno has undergone a remarkable evolution, embracing a comprehensive concept that bridges design, fashion, and art. With its rich history, thoughtful renovations, and innovative installations, it stands as a dynamic and inviting cultural destination for visitors of all ages.


The CLOUD of 300 m2 floats in the air
2 catwalks guide you through art 5 metres above the ground
3 floors of art, design, and fashion
DESIGNLAB with 6 sewing machines, 6 3D printers, and 1 embroidery machine
8 realisations by 7 Czech designers
8 custodians and 1 robot
2 DEPOTS with 11,004 pieces of porcelain, ceramics, and glassware
234 items of product design in the CAVE